BERNARD JAWORSKI

Bernie Jaworski

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Teaching

 Jaworski has taught a variety of undergraduate, MBA, and PhD courses in leadership, marketing, and strategy. During his tenure at USC, he received the Golden Apple Award as the MBA teacher of the year at USC, as voted by the MBA student body. His executive development experience has involved a broad array of business-to-business and business-to-consumer companies in such industries as telecommunications, financial services, construction, semiconductors, media, software, agribusiness, biotechnology, pharmaceuticals, and health care.

Advisory

For ten years, Jaworski was senior partner at Monitor Group, advising clients on their human resource development, leadership approaches, and go-to-market strategies. In this capacity he played a senior partner role in guiding several organization-wide marketing transformations in firms such as Becton Dickinson, Baxter, and Cisco. These have ranged across a number of industries. He also advises leading firms (for example, the redesign of GE’s Crotonville) on their overall approach to human capital and leadership development.
 

Biography

Bernie Jaworski is the Peter F. Drucker Chair in Management and the Liberal Arts at the Peter F. Drucker and Masatoshi Ito School of Management at Claremont Graduate University. Prior to this appointment he was the executive vice president of IMD, North America. He was a founder and president of Monitor Executive Development. He previously was a full professor of marketing at the University of Southern California. He has also served on the faculty at the University of Arizona and as a visiting professor at Harvard Business School.

Scholarship

 Jaworski is recipient of the three major Journal of Marketing awards: the Alpha Kappa Psi award for best managerial article (received twice), the Harold Maynard award for best theoretical contribution, and the Jagdish Sheth award for long-term contributions to the discipline. He also received the Journal of Marketing Science best paper award. Finally, he is a recipient of the Vijay Mahajan AMA lifetime achievement award for his research on marketing strategy. His research is largely centered on how to build customer/market-driven companies. Jaworski has co-authored two of the top ten most cited articles in the Journal of Marketing in the past quarter century. He is one of the one hundred most cited scholars in business and economics by ISIHighlyCited.com, an ISI website that recognizes the top 0.5% cited authors in twenty-one different social and natural science disciplines.

 
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After a five year search, The Drucker School has appointed the first Peter Drucker Chair in Management and the Liberal Arts. Bernie Jaworski has had an outstanding and successful career both in academia and in business, and will carry on the Drucker legacy of tempering sound business practices with a commitment to social responsibility.

Appointment to Drucker Chair

         In 2011, Jaworski became the inaugural Peter F. Drucker Chair in Management and the Liberal Arts. Edward Jones, the highly regarded, values-led financial services firm, donated the funds to endow both the Peter F. Drucker Chair and the Doris Drucker Chair. Peter Drucker was a longtime consultant and advisor to the Edward Jones partnership. As part of the Edward Jones long-term relationship with the Drucker School, the firm made the investment to continue the legacy of Peter Drucker.

 

Teaching

 

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